David Kelley: human centred design

If ever you start to feel like design is not for you, watch this video. After watching it it reminded me why I wanted to design. The futuristic products, the way we can enhance life, and do it stylishly.

The Prada store was a fantastic way of how shops could be like in the future. The innovation of the scanners which allow you to see how a product looks on the cat walk for instance, really allows humans to interact and develop some connection with the product they are purchasing. Also the very cool change rooms, and the way that clothes taken inside are recorded to help reduce theft (although it wasn't mentioned, you would think that was one of the main reasons for doing it), and for helping you decide what was right. The LCD screens which act like the primitive curtains or doors we have now, and of course the delayed mirror which allows you to look at your back is genius.

Another inspirational thin was the designer in Kenya. How one man, and a designer at that could have such a massive impact, but also provide such an improvement to society as well, not by just increasing their bank balances, but by increasing their quality of living, allowing them to grow crops all year round.

David also talks positively about how designers are being taken far more seriously in the business world, showing that design really is an exciting and important field to enter.