Ross Lovegrove: Organic Design

What Ross Lovegrove pretty much says, is that form is important, and that just by looking at nature you can find the perfect designs. He is pretty much saying we are doing natures work in a much smaller time frame.

He argues that design should be functional and the product should be designed to the bare minimum so that there is more efficiency. I agree with all this, I think its great to have a product that is extremely functional and efficient. Lovegrove is also a great fan of organic material and also new materials which still haven't been used widely, for example magnesium and bio polymers. These ideas are great, and some people would argue that he is ahead of his time, however a lot of people would also say his head is in the clouds, like when he was rejected by the people at Sony, when he said how they could surpass Apple.

Lovegrove shows that designers can lead the way in the technological and materials science parts of the world, and not just specialists in those fields. He finds practical ways to use new and better materials, but also shows how designers can be inspired by nature as well.