Paul Bennett: Design is in the details

Paul Bennett's main message can be summed up in that final quote, "pick battles big enough to matter, small enough to win". Bennett shows that designers dont have to do grand and groundbreaking designs to be successful at being a designer, you just need to design something well.

His view that we should look at things from the way that people will interact with the product, instead of what the client wants is a strong take home message. The Hospital was a good example of that, where he showed his clients a video of what it is like for a patient to lie in bed.

Also not designing things to look good, but to do their job in the most efficient matter according the situation is another thing I firmly believe in, and Bennett shows that is something that can sometimes go missing in the design industry. The water pump showed us how a good design does not have to be flashy, and can have a massive impact on the world around us. This seems to be something that I have taken out of all the videos I have seen, and its very inspirational stuff.